The management of the relationship has
been a facet of business for as long as business transaction has existed. One
of the most basic level and relationship management is about the interaction
with customers. For a broader perspective that one can consider the employees,
suppliers and the consumers as customers and the employees being the internal
customers of the organization. It is dealing with the treatment and management
of the partnership, connections and chains between the business entities.
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| Advantages of Customer Relationship Management |
For the purposes of this paper, we
view relationship management as a conscious and the planned activity. It would
be misleading to the suggest that there has not been relationship in business
of any focus on relationship with companies. After the economic downturn of the
90s and several companies started to examine the possible benefits to the
gained from less negotiation the strong arming, closeness to the suppliers and
the establishment of the constructive the relationship with strategic
stakeholders. The RM itself has not the just many types, but the many levels.
The manufacture has his the suppliers and the end users as his the customers
and the retailers has the manufactures and the end users as his customers and
the suppliers and each and every company with a tactical or strategic agenda
have the internal customers.
Traditionally, the RM was an activity
that is involved an electronic customer database of an organizations customer
or consumers, which the reports on customer buying behaviors. The customer
centric concentrations in business relationship in the recent times have forced
a move towards shared the goals and benefits and for his this to work there has
to be commitment; each party being committed to their personal objective bit it
is also to the shared the goals and having a confident and positive expectation
that the other party will be act within the ambits of the agreement.
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| Customer Relationship Management |
As information is collected about the
customer’s personal life, information is also collected about their buying the
habits and stored in the CRM software. Humans are the creatures of habit. By
analyzing the information collected about the customer and their buying habits
the CRM that can be used to help the business identify what the customers would
most likely want or need to buy.
Information is gathered in the CRM
that will help the business to target more of the preferred the customers. If
you know that the information from the CRM, the business can be hire list a
from a direct mail list broker of all the single men that fit the description
and the target their marketing towards them.
Sherif Hunein is a
successful businessman who provides the help in business management and
Relationship Management currently lives in California.
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